Blvd: Who is your target audience for these boats?
Blum: Maybe someone that has a very large yacht that wants a second boat based in Florida, and who doesn’t want to move it from the Mediterranean to Florida all the time. Someone who wants to have a boat that can get in any nook and cranny, has a low draft but has full amenities on it.
We’re trying to build a boat that’s unique in the industry. So we want something that can go in the Bahamas and to the Caribbean, but is based in Florida—that’s the ideal boat.
Blvd: You mentioned there’s quite an extensive wellness aspect on board—are you partnering with any specific brands or suppliers for the equipment and amenities?
Blum: Yes, we’ll be filling it with Pent, Technogym and Peleton equipment. We’re also using Odin for the plunge pools and Dornbracht for the fixtures—I don’t think there’s one product on the boat that’s not the best of its category. There’s been no compromise in the design.
I’m building these things for passion—I want to know the owners and I want them to know that they’re making an investment that should hold its value. We’re not cutting any corners. I’m actually going to take one of the boats myself.
Blvd: Was the concept of having a wellness retreat on the water intentional? Do you feel that being on a boat creates a different effect or impact on the overall wellness experience?
Blum: Based on my experiences, many people come on the boat and all of a sudden they want to get in shape because they’re in their bathing suit—maybe they’ve been stuck behind a desk, so all of a sudden, they start swimming in the morning, taking walks and working out, which they normally didn’t do before. They start feeling more obligated to be in better shape.
And also, there’s nothing better than water—it’s healing, refreshing, and hydrating. It brings mental clarity and a sense of calm. Water is life, and if you can immerse yourself in it and enjoy it, it’s always going to be beneficial.
Blvd: Do you think this is going to set a trend in wellness yachts? Is that something that you’re hoping for?
Blum [00:14:07]: Absolutely it’s already happening in hotels. Many top hotels, like the One&Only Royal Mirage and the Four Seasons, are built around their spa and wellness offerings. There are also newer brands, like the hotel chain Siro, which focus entirely on wellness, catering to travellers in major metropolitan cities so they can maintain their routines while away from home.