DUTCH DESIGN^® ANNOUNCES EXCLUSIVE PARTNERSHIP WITH SAVOIR

Dutch Design, the Amsterdam-based marine innovation studio responsible for introducing the world’s only wellness-first yacht concept, Sea Rover, is entering a multi-year partnership with Savoir, the British heritage brand renowned for crafting the finest handmade beds since 1905.

Founded by American businessman and longtime yacht owner, Scott Blum, and led by award-winning designer, Bernd Weel, Dutch Design is guided by a passion for living well. As part of Sea Rover’s development, the pair are intentionally building an ecosystem of best-in-class partners across design, technology, wellness, and lifestyle. Recognizing that quality sleep is fundamental to longevity, aligning with the category-leading partner in the space was essential. Savoir’s rich brand history dates back to the early days of The Savoy hotel in London, where the original mattress was first introduced by the hotel’s owner, Richard D'Oyly Carte. He brought on a local upholsterer to commission the first ‘Savoy bed’ and those beds quickly became legendary, providing comfort to the likes of Sir Winston Churchill, Giacomo Puccini, and Marilyn Monroe. In 1997, Alistair Hughes acquired The Savoy Bedworks and re-branded it Savoir Beds, which now has more than 13 showrooms worldwide and two Bedworks, one in London and one in Wales. Today, Savoir remains one of the few heritage bedmakers still producing each bed entirely by hand, with master artisans dedicating between 30 and 120 hours to every piece using only natural materials such as horsetail, wool, and cotton.

The collaboration will see all ten Sea Rover vessels exclusively outfitted by Savoir mattresses, offering those aboard a sleep experience defined by heritage and materiality. Considering Savoir’s commanding presence in the marine space, including the fact that their beds are on eight of ten of the largestsuperyachts currently in operation, Blum and Weel felt immediately drawn to the brand’s longstanding commitment to providing clients with a restorative experience both on and off land. Sea Rover owners and guests can expect breathability, temperature regulation, long-term resilience, and a consistently restful night at sea.

“For Savoir, the marine space is not new territory. We have long been the bed of choice for discerning owners who expect the same uncompromising quality at sea as they do at home. Dutch Design's ambition to build the world's only wellness-first yacht speaks directly to that mindset, and we are proud to be part of bringing that vision to life,” shares Alistair Hughes, Savoir Co-Owner and Company Director.

Beyond their alignment with Savoir, Dutch Design are making strides towards an April 2028 delivery for the very first Sea Rover. In October 2025, construction officially began and most recently saw the turning of the hull, marking a major advancement in the build. On the design side, California-based interior designer Paula Bruss is leading development in close collaboration with Blum and Weel. As of this month, final materials and interior finishes have been selected, including performance-driven fabrics by Loro Piana planned for outdoor applications and custom carpets with leather detailing by Moore & Giles. International coordination with partners such as In Common With, Audo Copenhagen, CeramicaH, and Michael Anastassiades has supported the design team in crafting refined interiors that nod to Dutch aesthetics.

“With the first build well underway, our team feels more inspired than ever to deliver a vessel unlike anything else on the market. Sea Rover represents the evolution of yachting in every sense; once complete, it will introduce a new standard for what it means to live well at sea,” adds Blum.

Dutch Design is setting a new standard in yachting with the world’s only wellness-first yacht, Sea Rover. Headquartered in Amsterdam and founded by a seasoned yacht owner looking for a more holistic experience at sea, the concept merges thoughtful design with engineering and construction to the highest industry standards to deliver a groundbreaking concept in yachting, ideal for the owner who values both wellness and an active lifestyle. Its unique configuration packs the features and amenities of a 300-foot yacht into a 140-foot vessel, without compromising on comfort, establishing Sea Rover as a timeless way to experience “Life at Sea.”

Savoir is the bespoke British heritage brand renowned for crafting the world’s finest handmade beds since 1905. Their rich history dates back to the early days of The Savoy hotel in London, where the original mattress was first introduced by the hotel’s owner, Richard D'Oyly Carte, a visionary at the time who was the first to bring novelties like electricity and air-conditioning to his guests. The beds quickly became legendary, providing cloud-like comfort to luminaries such as Sir Winston Churchill, Giacomo Puccini and Marilyn Monroe. In 1997, Alistair Hughes acquired The Savoy Bedworks and rebranded it as Savoir Beds, now operating more than 13 showrooms in key global cities including London, New York, Paris, andShanghai. Today, each bed remains entirely handmade in the United Kingdom by Savoir’s expert craftspeople using only the finest natural materials, including horsetail hair and cashmere, catering to an international clientele of discerning buyers.

Estel Arapoglou
estel@shaminabas.com
+1-561-676-3173